In the tough times after the Japanese economic bubble burst, a career woman suffering through the aftermath reincarnates as Keikain Runa, the villainess of an otome game with a modern setting! However, not long after reincarnating, she realizes just how dire a situation her family is in due to the ongoing financial recession. Using knowledge from her previous life, Runa sets out to rescue her new family from crisis and stand against the tide of 'the times' that caused her past life to end in misery.